Branding is key to any successful business, but it is not the direct starting point. A company logo is where an identity and brand begins. All branding builds around a logo.

Some great starting points to ask yourself before seeing a designer are: 1. Who Is the Target Audience? 2. What Is the Message? 3. Is there any specific color that the company uses or color that represents the business? 4. Does your company has a slogan or tagline? 5. Does your company has a philosophy that could be reflected on the design? 6. Does your logo require a specific image to represents the brand or what the business does? 7. Do you client prefer a logo or typography? 8. Where is the logo going to be used?

A big NO! The logo of your company is the beating heart of your brand.

Before you meet with the designer ask yourself these simple questions about your brand: 1. If you had to describe your company/organization in one word, what would it be? Why? If your customers had to describe your company/organization in one word, what would it be? Why? 2. What is the positioning or mission statement of your company? 3. Does your company have a tagline or slogan that should be included with the logo? 4. What do you hope your company can be known for? 5. What do your customers recognize first when they see your logo? 6. Why does your company use the colors, fonts, etc. that is does?

Depending on your industry, a marketing technique/ strategy can be custom designed. In some fields certain types of digital marketing works best, and in other fields print advertising works the best. Here at Hyper Digital Marketing we take into account all the different types of marketing styles that are out there. We are firm believers that we do not push our clients to certain directions, we choose the BEST solution for each situation.